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SELECTED ISSUE
Health Club Management
2017 issue 11
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Health Club Management 2017 issue 11
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5
Editor’s letter:
Building on the success of 2017
Exciting opportunities lie ahead for the industry in 2018, says Lauretta Ihonor
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10
Letters:
Write to reply
How to get the deconditioned into gyms
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12
People profile:
Multifit
The founders of the functional training gym on taking on the Indian fitness market
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14
People profile:
Em Sheldon
The social media influencer explains how operators can tap into influencer marketing
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16
People profile:
Edwina Brocklesby
Britain’s oldest female Ironman triathlete on how to best engage the older market
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18
News round-up:
Pure Gym is sold to LGP, Fitness First Australia opens first 24/7 gyms and David Lloyd trials a new mood-boosting class
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29
Events calendar:
EuropeActive’s ISM takes place this month
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30
Interview:
Jan Spaticchia & the énergie group
We discuss rebranding, IPOs and international growth with the CEO of the UK’s first fitness franchise and his top team
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34
Top Team:
The énergie group
The key people in the fitness franchise group’s management team
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40
Ask an expert:
Excessive exercisers
Kath Hudson asks how operators should deal with customers who overexercisers
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44
Promotional feature:
Technogym
Leading the race to a more connected world
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46
Consumer trends:
Generation Z
How can clubs best get ready for a new generation of consumers and employees?
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52
Interview:
Joan Murphy & Pip Black
Frame founders Pip Black and Joan Murphy on why their brand is focused on feelgood fitness rather than aesthetics
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58
Talking point:
No pain, no gain?
Are DOMS-free exercise programmes needed to get more people moving?
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64
Interview:
BodySPace
Luxury London spa ESPA Life at Corinthia recently launched a tech-centred hybrid fitness and wellness concept: BodySPace. We meet the duo behind it
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On the cover:
The énergie group’s CEO reveals company plans for international expansion
70
Promotional feature:
Matrix
Connected solutions
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72
Retention:
Staying loyal
How authentic member communication can help to improve retention rates
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78
Gym Design:
Design spotlight
We showcase the street-art-inspired design of Hotel Jen Beijing’s new 24 hour gym
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83
Supplier showcase:
Cohesive integration
Life Fitness partners with Edinburgh Leisure, Technogym transforms university gym and DFC assists Oldham Community Leisure
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88
IHRSA update:
Stateside growth
A round up of the 2017 IHRSA Health Club Consumer Report reveals promising growth opportunities in the US market
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90
ukactive update:
Workplace mental health
ukactive’s public affairs director Huw Edwards highlights physical activity’s role in workplace wellbeing
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92
Sponsored briefing:
Legend
Paul Simpson, chief operating officer of Legend Club Management Systems, explains why it’s vital operators take action on how they store and secure all member data
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94
Fitness-kit.net:
Product innovations
Lauren Heath-Jones takes a look at the latest health and fitness products and innovations, including Speedflex’s training pods and Bkool’s smart trainers
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100
Research:
Heart healthy Exercise
New research suggests that combined Indian yoga and aerobic exercise is significantly better at reducing heart disease risk than either exercise alone
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